As salespeople, we sometimes feel compelled to be defensive with a prospect, especially if we feel that our prospects have been jerking us around for a long time, or negotiating very much with us without ever buying from us, etc. Before we decide to be defensive or decide to ‘stick it’ to the prospect for wasting our time, it’s healthy to first ask ourselves ‘What will that accomplish?’ Everything we say and ask for, either via phone or email, has its own purpose in our conversations. Try to make sure each action you have is there to accomplish a specific goal to help, not to hurt.