After the demo
Some great questions at the end of the demo are (1) ‘So, what are your initial thoughts? FOLLOWED BY (2) ‘How do you feel about the pricing?’ The first question is a soft ask, without them feeling pressured to feel one way or the other. The second ask will allow you to know whether or not it was the pricing after all that blocked the deal. If they have no issue with the pricing, then that’s a good start.
